Build what does not exist
When the thing we need does not exist, we do not wait for someone else. We build it. That is usually how a new company here starts.
From Mogadishu, outward to the continent.
Maysara Group is a Somali holding company. We work to a long horizon — decades, not quarters.
Group at a glance
- Founded
- 2024
- Headquarters
- Mogadishu, Somalia
- Core companies
- 7
- Platforms (in use and in build)
- 10
- Markets
- 5
- Fiscal year
- FY2026
Our mandate
Why we exist.
To build for the people of East Africa the digital infrastructure they own themselves — payments, identity, commerce and services — so they never again wait for someone else to build it.
The name
What “Maysara” means
“Maysara” is an Arabic word meaning ease and prosperity — the moment hardship lifts. That is what we want for our people, and why the name was chosen.
Operating principles
How we work.
Four principles that govern the group and everyone inside it.
01 02 Trust before margin
A fee can be lowered later; trust once lost does not come back. That is why JAALLE Raac takes no commission from drivers until 28 February 2027.
03 Somali first
Every product is written in plain everyday Somali. English is an option, never a requirement.
04 Do not claim what you have not earned
What works and what is being built are two different things, and we keep them apart — on this site, in reports and in investor conversations.
From the founders
East Africa cannot be built from a blueprint imported from somewhere else.
Maysara Group did not begin in a boardroom. It began years ago as a conversation among a group of university students — Somalis who kept asking why the tools that run daily life everywhere else never seemed to reach home.
For a long time the answer was: wait. Wait for the international bank, the foreign company, the plan sent from abroad. We waited. Not much came.
Maysara Group is built on a different premise: every Somali is owed modern tools, systems that can be relied on, and a digital economy not fenced in by borders. That is not something to wait for. It has to be built.
For years the idea lived on paper and in late-night arguments. Today it is real — and the work has only just begun.
The founding teamMaysara Group
The journey
A long road, only just begun.
- 2024
Foundation
Maysara Group is founded and work begins on the JAALLE marketplace.
- 2025
The marketplace is built
The JAALLE marketplace is built for Android, iOS and the web.
- 2026
Identity and pilots
JaalleID sign-in goes live. JAALLE, JAALLE Raac, hospitality, Guurso and Garoon go into pilot with invited testers.
- 2027Planned
Public launch
The products now in pilot launch to the public. The land register handed to a government office.
Group charter
One group. Seven companies. Ten platforms.
The seven companies are the group’s brands, and between them they make ten platforms. They are built under one roof, share sign-in through JaalleID and one set of security standards, and are being brought onto one design.